Genevieve is committed to preserving and revitalising her corner of the industry. Working closely with hand-selected family-run mills and factories around the UK, she helps to drive British manufacturing forward by embracing innovation, but also celebrating tradition; keeping time-honoured craftsmanship relevant while capturing the beautiful, refined touch of the artisan.

Her unique yarn blends - a GS signature - evoke a unique and contemporary mood, while limited batches demonstrate lasting quality and exceptional attention to detail, plus a personal touch that defines every piece.